Circle + Co.

Green colour theory and its use in branding

Different colours evoke different emotions and send specific messages to your audience. For example, red is energetic and blue is calming, but what about green? Let’s take a closer look at green colour theory and how this hue can affect your branding.

Are intranets still relevant and how to set one up

Intranets have evolved from a series of links on a page to a tool that promotes internal branding and employee engagement. However, if you want your intranet to be relevant, it must be modern.

Red colour theory and its use in branding

Design and branding can help make your business memorable, and the colours you choose will have an impact on how others view your brand. In this part of our colour theory series, we’re going to focus on red.

Blue Colour Theory: Why it’s the most popular colour in branding

About a third of the world’s top brands use blue in their logos and branding. In industries where credibility and reliability matter most, blue is preferred for branding. But why? Let’s take a closer look at blue colour theory and the psychology behind this popular hue.