Circle + Co.

Green colour theory and its use in branding

Different colours evoke different emotions and send specific messages to your audience. For example, red is energetic and blue is calming, but what about green? Let’s take a closer look at green colour theory and how this hue can affect your branding.

Red colour theory and its use in branding

Design and branding can help make your business memorable, and the colours you choose will have an impact on how others view your brand. In this part of our colour theory series, we’re going to focus on red.

Blue Colour Theory: Why it’s the most popular colour in branding

About a third of the world’s top brands use blue in their logos and branding. In industries where credibility and reliability matter most, blue is preferred for branding. But why? Let’s take a closer look at blue colour theory and the psychology behind this popular hue.

Yellow colour theory and its use in branding

Yellow colour theory is associated with being happy and cheerful. Considered “energising,” yellow is a warm colour that captures attention in branding and is often used when a brand wants to show creativity and optimism.

Black colour theory and its use in branding.

Certain colours can make us feel a certain way when we see them. Black is unique in that it is the absence of colour. Yet, it can still evoke some very strong emotions and create lasting impressions in the minds of consumers.